Dialogue 1 "How I Starts my Bakery Business"
Hendri : Hey, Yanti! Long time no see! And now your bakery business has gone into a great success. What an achievement!
Pinta: Thank you, Hen. I’m still trying as best as I can to satisfy every customer
Hendri : Wow. Can you tell me the story of your success, Yanti?
Pinta : Well, before my business goes this big, I also experienced hard times. At the first time starting out my bakery, my factory where I made the bakery foods was in my own house’s kitchen. I did everything by myself. I made the dough, I baked the dough, I packed the bakery foods, I marketed and distributed my bakery foods to food stalls to be resold all by my self. I tried my best to satisfy people and make them love my bakery foods
Hendri: And then, what happened next?
Pinta: Over time, many people began to like my bakery foods. Seeing that opportunity, with adequate fund of bank loan and driven by strong will, I decided to build and open up my own bakery. It wasn’t still a large bakery. I stopped selling my bakery foods to the food stalls and began to sell them in my own small bakery
Hendri : Did many people come to buy right after you opened the bakery?
Pinta : It was like I needed to start over again. I had to introduce my new-open bakery to people once more. I made brochures and leaflets to get people know my bakery. And finally, people started to come over my bakery. My bakery customers then increased in number by the help of mouth-to-mouth promotions. That was how my marketing strategy worked
Hendri : Wow, weren’t you overwhelmed to handle those customers all by yourself?
Pinta : Of course, I had trouble to meet customer’s demands. Therefore, I decided to employ workers to work on my bakery. I started out employing 3 workers; 2 workers to work with me making the bakery foods back in the kitchen, and the rest became cashier and salesclerk that serve customers
Hendri: Do you need more workers then?
Pinta: Of course, my scale of production was getting massive over time. Therefore, I started to employ more workers, enlarge and trim up my bakery, enhance my business strategy until today
Hendri : What do you consider as the most important thing in running your bakery business?
Pinta : Definitely, costumer’s satisfaction. I wouldn’t have run my business smoothly if I belittled customer’s satisfaction. One satisfaction of a customer is enough to attract other customers to come
Hendri : That’s great, Yanti. Thank you for sharing. I wish your story can be helpful for me someday
Pinta: You’re welcome, Hendri!
(Note: Pinta as me, and Hendri as my friend)
Dialogue 2
John is meeting Linda for lunch at the Shanghai Garden restaurant both of them have lbeen out meeting clients and have decided to meet for lunch to discuss the prospects of selling the products of their company.
John : (Who has arrived earlier) Hello, Linda. I am glad you were able to come. Did you get my message?
Linda : Hello, John. I’m sorry I’m a bit late. I got your message about meeting you for lunch just as I was leaving for my appointment with some builders. I couldn’t get away any earlier.
John : Don’t worry. I haven’t been waiting long. Where would you like to sit? Shall we sit in that corner?
Linda : Yes, let’s sit over there it will be quieter.
John : How was your day?
Linda : Quite successful. But it’s very tiring. People are interested in our products but are hesitant to switch over to something new.
John : Before me get involved in a deep discussion lets order something to eat. (Calling to the waiter)
Waiter: (Placing menu cards in front of both of them). Good afternoon. What would you like to order?
John : Linda, What would you like to eat? A soup is to begin with?
Linda : No, thank you. I don’t think I’ll have soup. I’ve never been here before, so I
don’t know what their specialties are.
John : (Reading the menu) would you like to try curry?
: Let me see. Waiter, are the prawns fresh?
Waiter: Yes, madam absolutely fresh. Why don’t you try some fried prawns with Chinese fried rice?
John : That is a good suggestion. Let’s have a Chinese meal.
Linda : All right, you order, David.
John : Right. Let’s have a plate of chicken fried rice, sweet and sour prawns and an American chop sue. Annabel, would you like mushrooms or bamboo shoots?
Linda : No, thank you. What you’ve ordered is more than enough.
John : What about something to drink? An orange juice or coca cola or
Linda : I’d love to have an orange juice.
John : That’s good. Waiter, an orange juice for the lady. And a fresh lime juice for me. And please serve us quickly. We haven’t much time.
Waiter : Right Sir. It won’t be long.
(Writing down the order).
John : You were about to make a suggestion about our marketing policy.
Linda : I was wondering whether we couldn’t recommend a cut in the price of our product. As it is, the profit margin is very small. And the overhead costs of introducing a new product are already very high.
Linda : But we could increase the price once we have established ourselves in the market.
The waiter arrives with the orange juice.
Waiter : Here you are Sir. An orange juice for the lady and a fresh lime for you sir.
John : Thank you. Please hurry up with the lunch order.
Waiter : In a moment sir. What will you have for dessert?
John : (Looking at the menu again). Annabel, what would you like? An ice cream, a soufflé or a fruit custard?
Linda : Nothing at all. Thanks.
John : (Closing the menu-card and handing it back to the waiter). No dessert, thank you.
Waiter : What about coffee?
John : Will you have coffee after lunch, Annabel?
Linda : Yes, Please. I’ll have coffee.
Waiter: With cream or milk?
Linda : Black please.
Waiter: And for you, sir?
John : Oh! I’ll have coffee with milk but please. Be quick about it.
The waiter hurries away.
John : I’m not sure how well it would go down psychologically if we cut on prices. It might give people the impression that ours is an inferior product.
Linda : Well then. You have to offer other forms of incentives. After all, why should people buy our product and not keep using the brand that they are always used to!
John : You are right. We’ve got to scratch our heads and come up with what is known as a “unique selling preposition”. What is it that our brand has?
John : Ah! Here comes the lunch. Let’s leave the lighting systems alone for a while and enjoy our lunch.
Linda : (Eating the food) Mmm! This is delicious. So many restaurants serve Chinese food. But I haven’t had food which is quite so well prepared as this. How did you discover this place?
John : Just by chance. Actually I was visiting an office in the next block. It was lunch time and I looked around for a place to eat and found. Shanghai Garden. It isn’t very grand but the food is wholesome. I’m glad you like it.
Linda : Thank you for bringing me here.
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